June 3, 2016
Stand out this holiday season, with a little help from Google and Polygons Media. We all know the world has changed. It’s hard to know what […]
October 29, 2020
Social distancing measures have altered how, when, and where people shop. This holiday season is no exception. Shoppers plan to jump their holiday shopping earlier, which […]
March 18, 2021
If you are running large campaigns across multiple channels, such as Google, Bing, Facebook, Instagram, Pinterest, etc. often use marketing mix modeling (MMM). When done right, it’s […]